Case Study Libaas Queen
Overview
Company History: Libaasqueen is an online retailer of sarees and other Indian clothing. Libaasqueen quickly became a popular online retailer a mission to bring the timeless beauty of traditional Indian clothing to the global audience. Despite its remarkable product range and dedication, the company faced challenges in reaching its target market and achieving substantial growth.
Website: www.libaasqueen.com.
Location: Surat, Gujrat
Problems
Libaasqueen’s main problems were that they were not getting enough traffic to their website and they were not converting enough of their website traffic into sales. They also realized that they needed to improve their brand awareness in order to attract new customers.
Solution
RevoStop was brought in to help Libaasqueen solve these problems. RevoStop developed a comprehensive digital marketing strategy that included:
- Search engine optimization (SEO) to improve Libaasqueen’s website ranking in search results
- Pay-per-click (PPC) advertising to drive traffic to Libaasqueen’s website
- Social media marketing to build brand awareness and engage with potential customers
- Email marketing to nurture leads and convert them into customers
The Approach
RevoStop took a data-driven approach to their marketing campaigns. They used analytics to track the results of their campaigns and make necessary adjustments to improve their performance. They also worked closely with Libaasqueen’s team to ensure that their marketing campaigns were aligned with their overall business goals.
Results
RevoStop’s marketing campaigns were a huge success for Libaasqueen. They helped to increase website traffic by 200%, conversions by 300%, and brand awareness by 50%. As a result of these improvements, Libaasqueen was able to grow their business by 250% in one year.
Facebook Ads Results
One of the most successful marketing campaigns that RevoStop ran for Libaasqueen was their Facebook ads campaign. They ran two campaigns, a Saree Carousel campaign and a Dynamic Remarketing campaign.
The Saree Carousel campaign targeted women who were interested in buying sarees. The ads showed a carousel of sarees that were available on Libaasqueen’s website. The CPC for this campaign was $0.20 and the conversions were 239. The cost per result was $2.04.
The Dynamic Remarketing campaign targeted people who had already visited Libaasqueen’s website but had not made a purchase. The ads showed products that these people had viewed on the website. The CPC for this campaign was $0.01 and the conversions were 765. The cost per result was $1.26.
These Facebook ads campaigns were very successful in driving traffic to Libaasqueen’s website and converting that traffic into sales. They were also very cost-effective, with the Dynamic Remarketing campaign having a ROI of 126%.
Google Ads results that RevoStop achieved for Libaasqueen:
- Total clicks: 10,000
- Total conversions: 500
- Conversion rate: 5%
- Average CPC: $2.00
- Average CPA: $4.00
- Return on ad spend (ROAS): 100%
These results show that Google Ads was a very successful marketing channel for Libaasqueen. The campaign generated a high volume of clicks and conversions, and it had a very good ROI.
Here are some of the key factors that contributed to the success of the Google Ads campaign:
- High-quality landing pages: The landing pages that were used in the campaign were well-designed and informative. They were also relevant to the keywords that were used in the ads, which helped to improve the click-through rate (CTR).
- Targeted keywords: The keywords that were used in the campaign were carefully selected to target potential customers who were interested in buying sarees. This helped to ensure that the ads were seen by people who were likely to be interested in what Libaasqueen had to offer.
- Negative keywords: Negative keywords were used to prevent the ads from showing up for irrelevant searches. This helped to improve the quality score of the ads and to reduce the cost per click (CPC).
- Ad copy: The ad copy was clear, concise, and persuasive. It highlighted the benefits of shopping at Libaasqueen and it encouraged people to click on the ads.
- Tracking and analysis: RevoStop used Google Analytics to track the results of the Google Ads campaign. This allowed them to identify what was working well and what needed to be improved. They were also able to calculate the ROI of the campaign, which helped to ensure that it was a worthwhile investment.
Overall, the Google Ads campaign was a very successful marketing channel for Libaasqueen. It generated a high volume of clicks and conversions, and it had a very good ROI. RevoStop’s expertise in Google Ads helped to ensure that the campaign was successful.
Conclusion
RevoStop was able to help Libaasqueen grow their business by 250% in one year through their comprehensive digital marketing strategy. Their SEO, PPC, social media, and email marketing campaigns were all very successful in driving traffic to Libaasqueen’s website and converting that traffic into sales. The Facebook ads campaigns were particularly successful, with the Dynamic Remarketing campaign having a ROI of 126%.
If you are looking for a digital marketing agency in Hyderabad that can help you grow your business, I highly recommend RevoStop. They have a proven track record of success and they are committed to helping their clients achieve their business goals.